Next week, the Pixel 9 smartphone family will be unveiled at the Made By Google event. The yearly event allows Google to showcase what it believes a smartphone should symbolize. Last year’s Pixel 8 series featured better displays, improved cameras, updated software, and a custom-designed Tensor Mobile CPU.
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All of these improvements enabled Google to position the Pixel 8 and Pixel 8 Pro as AI-first phones. In the process, it established how generative AI would be introduced to the mobile world. One year later, with that market view now the norm, Google can capitalize on its success, solidify its position in smartphone AI, and control the critical high ground of artificial intelligence.
This week, Google gets to do it all over again, but this time, the goal is to buttress the market rather than define it.
Google offers various AI tools that have been showcased on the Pixel platform, and similar capabilities are available from several Android manufacturers. You can remove, reposition, or edit particular aspects of a photo; shift expressions across photos to create the greatest composite image possible; and clean up audio recorded in a video.
